Broadcast TV Agency
Most of my work is diginet carriage. A station has subchannel capacity, a network wants over-the-air distribution, and I negotiate the agreement between them: rate structure, term, channel position, and what happens when either side wants out.
A TV station's broadcast signal carries more than one channel. Channel 4.1 is the station's own. Everything after the dot is a subchannel, and plenty of stations have one or two sitting empty.
Those empty slots are what I fill. Each one can carry a network like MeTV or Court TV, under an agreement that pays the station for the space.
Example lineup. Every station's is different.
Four parties, one agreement.
01 The network
Networks like MeTV, Grit or Shop LC earn from ads or sales, so every market without a channel is audience they can't reach. To get on the air in, say, Houston, they need a station there willing to carry their feed.
02 Spectrum
I match the network with stations that have an open subchannel, then negotiate the terms: a flat monthly rate or a revenue share, the length of the term, the channel number, and how either side gets out.
03 The station
A single 6 MHz broadcast channel has room for several standard-definition feeds. The station adds the network to an open slot and gets paid for capacity that was going unused.
04 The viewer
Anyone with an antenna rescans and finds the network sitting at 4.3 or 22.5. No subscription, no app, no monthly bill.
From New York to Juneau. Hover a market to see its numbers.
Select any logo for details.